Problem Space

• Amazon's internal teams faced a time-consuming and resource-heavy process for producing professional-quality event imagery, often requiring specialized design skills and manual coordination. There was a need for an intuitive tool that would empower non-designers to generate high-quality product photos and branded backdrops using AI and LLMs, while adhering to event-specific requirements—reducing both production time and cost.

• I was brought on as the sole UI/UX designer for an internal tool focused on generating AI/LLM-powered images, owning the end-to-end design process from concept to execution.

Process

• Participated in daily stand-ups with the Program Owner to ensure alignment and progress tracking.

• Held bi-weekly syncs with developers to coordinate implementation and address technical constraints.

• Managed meetings and communications for project kick-offs, stakeholder approvals, and design reviews.

• Led user feedback sessions on design mockups and synthesized insights to guide iterative improvements.

• Designed and delivered a user-tested, high-fidelity interface with clickable prototypes, completing the full design handoff within 4 weeks of project initiation.

Result

• Enabled marketers to effortlessly generate professional-quality event imagery across Amazon properties through a simplified, input-based workflow—no design or technical expertise required.

• Designed intelligent AI prompting systems that guided users in creating on-brand images while adhering to event-specific requirements and restrictions.